It's easier for the roofers to install, so which product do you think the roofers promote the most? Also it hides minor imperfections in the roof decking so again the roofer is going to promote it because it makes his job easier.
It looks slightly nicer when most of the neighborhood has 3 tab style and you want to look better than your neighbor's. Now when all your neighbors' have standard architecturals where do you think people will go from there? Premiums
Me personally I give a price for the 25 year 3-tabs as my standard base price and an option to upgrade to architecturals. "Oh if it's only another $300, we might as well." I hear that quite often. That's exactly why I do it
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