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28 Posts
Grumpy, I didn't want to hijack the other guys threads so I created one here for you. Since we were doing a little bit of work on your stuff I thought I would take a look at your site.
DISCLAIMER!!!
Now, for anyone reading this we don't offer these services but they are the EXACT SAME SERVICE we utilize EVERYDAY when we produce our Roofing Leads. I used to offer SEO service but it is to dang COMPLICATED to explain to you guys and your get so confused that you move on and won't deal with it! These days we don't try to sell SEO services so and simply sell phone calls from customers wanting your roofing service in a your locally targeted area and that is simply enough for roofers to understand very easily. Now with that said, I don't mind providing some help here based on how much free time I have.
Now that I have that out of the way, Grumpy let me give you some advice on your websites.
FIRST, you have to promise your aren't going to get mad and FLAME ME for the help I give you. You can either agree or disagree, but I'm just trying to help you here so NO FLAMING ME IF YOU DISAGREE!! I'm not trying to be harsh either so if some of my words come off as harsh, my apologies. I'm simply trying to help you get more Roofing Leads from your website which is EXACTLY WHAT I DO FOR MY CUSTOMERS THROUGH OUR OWN NETWORK OF SITES IN MANY LOCAL AREAS ACROSS THE USA!
There are some basic concepts to sales and a ton of research has gone into how we setup our network of local websites. You don't want a lot of clutter to distract the callers. Things that aren't necessary, GET RID OF. Put things like "We are Hiring" in the footer and get it out of the way.
Your website is a little amateurish. Again, I'm not trying to be critical, rather give you good info here. You have some of the most valuable property on you website is blank. The top left header. Put your Company name up there with a Logo Type like "Providing Roofing Service to your local community".
This next part is VERY IMPORTANT!! Put your CTA (Call To Action) on the right side with a:
PHONE NUMBER BIG AND BRIGHT
Did you get the point.
BIG AND BRIGHT
I can barely find your phone number and that is the GOAL of the website, to get them to call you. In sales a phone call is generally thought of as the most efficient type of interaction so the objective of the website is basically "GET THEM TO CALL"!
Here is a little game I like to play. Lets imagine that you can't read. So Grumpy never finished school and never learned to read. Now go look at your website and you really can't tell what it is about. Statistics show poeple don't read all the stuff you put on there so your website needs to be VERY VISUAL. If a person who can't read doesn't know what your website is about then most people won't either.
Keep in mind, you only have a few seconds when someone clicks on your website from a search results to grab their attention. If in those first few seconds, you don't grab their attention VISUALLY, the visitor leaves (called a BOUNCE) and goes back to the search results to continue down the list of your compitors. So the point here is if you can't capture their attention visually in a few seconds, THEY LEAVE AND GO TO YOUR COMPETITOR! Also, your website gives or takes away INSTANT CREDIBILITY! A poor looking website makes you seem like a poor quality company whereas a NICE WEBSITE give you INSTANT CREDIBILITY!
Now, I'm going to get into your stats a little bit. Your website has a 9% keyword density for the keyword "Roofing". That is way to much. Try changing some of the words to "Roof", "Rooftop", etc. You want to aim for 2% but no more then 3% keyword density.
Also try to get the keywords "Commercial" and "Residential" up as they are less then 1%. Then start working on your 2 word phrases which are more important then single words. You don't even have any 3 or 4 word phrases so again you need to work on those.
This is a good little bit that will help you get stated.
Glenn
YourRoofingLeads.com
281-394-0833
DISCLAIMER!!!
Now, for anyone reading this we don't offer these services but they are the EXACT SAME SERVICE we utilize EVERYDAY when we produce our Roofing Leads. I used to offer SEO service but it is to dang COMPLICATED to explain to you guys and your get so confused that you move on and won't deal with it! These days we don't try to sell SEO services so and simply sell phone calls from customers wanting your roofing service in a your locally targeted area and that is simply enough for roofers to understand very easily. Now with that said, I don't mind providing some help here based on how much free time I have.
Now that I have that out of the way, Grumpy let me give you some advice on your websites.
FIRST, you have to promise your aren't going to get mad and FLAME ME for the help I give you. You can either agree or disagree, but I'm just trying to help you here so NO FLAMING ME IF YOU DISAGREE!! I'm not trying to be harsh either so if some of my words come off as harsh, my apologies. I'm simply trying to help you get more Roofing Leads from your website which is EXACTLY WHAT I DO FOR MY CUSTOMERS THROUGH OUR OWN NETWORK OF SITES IN MANY LOCAL AREAS ACROSS THE USA!
There are some basic concepts to sales and a ton of research has gone into how we setup our network of local websites. You don't want a lot of clutter to distract the callers. Things that aren't necessary, GET RID OF. Put things like "We are Hiring" in the footer and get it out of the way.
Your website is a little amateurish. Again, I'm not trying to be critical, rather give you good info here. You have some of the most valuable property on you website is blank. The top left header. Put your Company name up there with a Logo Type like "Providing Roofing Service to your local community".
This next part is VERY IMPORTANT!! Put your CTA (Call To Action) on the right side with a:
PHONE NUMBER BIG AND BRIGHT
Did you get the point.
BIG AND BRIGHT
I can barely find your phone number and that is the GOAL of the website, to get them to call you. In sales a phone call is generally thought of as the most efficient type of interaction so the objective of the website is basically "GET THEM TO CALL"!
Here is a little game I like to play. Lets imagine that you can't read. So Grumpy never finished school and never learned to read. Now go look at your website and you really can't tell what it is about. Statistics show poeple don't read all the stuff you put on there so your website needs to be VERY VISUAL. If a person who can't read doesn't know what your website is about then most people won't either.
Keep in mind, you only have a few seconds when someone clicks on your website from a search results to grab their attention. If in those first few seconds, you don't grab their attention VISUALLY, the visitor leaves (called a BOUNCE) and goes back to the search results to continue down the list of your compitors. So the point here is if you can't capture their attention visually in a few seconds, THEY LEAVE AND GO TO YOUR COMPETITOR! Also, your website gives or takes away INSTANT CREDIBILITY! A poor looking website makes you seem like a poor quality company whereas a NICE WEBSITE give you INSTANT CREDIBILITY!
Now, I'm going to get into your stats a little bit. Your website has a 9% keyword density for the keyword "Roofing". That is way to much. Try changing some of the words to "Roof", "Rooftop", etc. You want to aim for 2% but no more then 3% keyword density.
Also try to get the keywords "Commercial" and "Residential" up as they are less then 1%. Then start working on your 2 word phrases which are more important then single words. You don't even have any 3 or 4 word phrases so again you need to work on those.
This is a good little bit that will help you get stated.
Glenn
YourRoofingLeads.com
281-394-0833