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Discussion Starter · #1 ·
Though I've been in the roofing industry for the past 2 years, I would like some additional input about how you market to businesses like insurance agents & property managers, and how to approach going door-to-door in a neighborhood. I would be interested to learn from others how they have evolved their cold-calling, door-to-door, and sales processes.
Thanks!
 

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Hey there homestead.

Cold calls and door to door sales are forms of outbound marketing, where you are the one reaching out to potential customers. Most people do not respond well to outbound marketing.

Instead, I would recommend you focus on inbound marketing, where people find you when looking for a roofer. This involves you setting up a system (websites, citations, advertisements) and being there when someone starts to look for services you provide.

Your website should be almost like a sales rep - letting people know what you're offering, how you're offering, what separates you from the competition, etc and provide interested visitors a way to get in touch with you easily. I prefer to go with a lead capture form offering free quotes and a local tracking number. This means that people who are contacting you are:
1) in need of a roofer
2) requesting that you call them back and setup a time to come inspect their roof

Once you inspect their roof, you need to be able to convince them to hire you for the job. This is a huge topic in and of itself.

I'm not saying outbound marketing doesn't work - what I'm saying is that many people won't respond well to outbound marketing and in the long run your time would be better spent developing an inbound marketing system.

I know you were wanting specific advice on how to go about cold calling and door to door sales more efficiently, I just thought I would chime in and offer my perspective to you. Hope this reply helps even if I didn't answer your initial question.
 

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Discussion Starter · #3 ·
To Ender - Re: Cold calling & door-to-door

Ender, I completely agree with you re: online presence and avoiding the "push" methods. The people in my area get up to 5 roofers knocking on their door on any given Saturday in the roofing season. I had one client who had 5 of them approach him just while he was mowing his lawn one Saturday morning last year.

Yet....
Door-to-door is also how most of the business is generated in my area. Unfortunately it's also how most people get ripped off here. I always tell people that not every roofer that goes door-to-door will rip people off, but every roofer that is going to rip people off goes door-to-door.

I appreciate your input.
 

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If you look at the companies ranking at the top for things like 'roofers yourcity', 'roofing companies yourcity', etc. I bet they are making a killing and don't have a need to go door-to-door knocking.
 

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