Residential Roofer

Grumpy

That's the problem, you wern't sure. You should have been tracking how people were finding you. You could check your website logs or PPC campaign logs.

Service Magic costs hundres too at $65 a lead, I had to pay them $1,300 just to sell one job. Therefore any profit I made on that job went right to SM. Therefore if I wern't getting any referrals or repat business from that customer I worked for practice. I don't like those odds.

When you say competing with companies on equal footing, in my case I disagree because as with all other lead services I was bidding against people who were bidding below my cost. In other words if i were to d a job at their price I would lose money on each job. Sure my scope of work and specification was far superior to theres but not everyone cares about quality, and I need to target only those who are willing to pay a premium for a job that exceeds minimum code. SM doesn't allow me to differentiate myself.

The biggest problem I had was just that I could almost never get anyone to call me back. I could seldom get anyone to agree to meet with me, but when SM is buying leads from other companies who are selling them to multiple contractors and then SM is selling the lead to multiple contractors, what sane customer wants 8 estimates? Money down the toilet.

Generating leads has always come easy for me. Infact as of right now I am spending no money on advertising and still getting more leads than I can handle on my own which is why I just hired another sales rep. I am optimistic this one will work out, but I have a terrible terrible track record of hiring and firing sales reps who can not sell.


When you are using Pay Per click the technique I have found to be successful is to avoid the keywords that are expensive and go after the thousands of obscure keywords that cost pennies. Even if you are going after the expensive high traffic keywords there are ways to track your return on investment to ensure it's worth it. For me it's not worth it to go after the high value keywords, but I know some who are very successful with it.



David, I used to walk door to door selling Chicago Tribune subscriptions. I was their top earner and I hated it so much I quit after 6 or 8 months. You won't catch me walking door to door unless we have a job in the neghborhood.

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-Grumpy
Chicago Gutters Chicago Roofing

RidgelineRoofing

Well we were tracking PPC conversions. I use Google Analytics and track where the jobs come from and I make sure the calls in-house are tracked as to where they were referenced from. I was getting a better return from Craigslist over PPC. I used PPC on Yahoo, Bing, and Google. Bing, has to be by far the highest cost of all of them. I think the obscure keyboards idea sounds pretty good. I was bidding high to get on the main page and spending a lot per click.

I may investigate that again. Our SEO is not up to where it needs to be. That's bothering the most right now because I have a degree in Software & Information Systems, so I've got to get on the ball with that.

Grumpy

Of coarse craigs list will return a better investment since there is zero invetment other than 2 minutes to post the add. I get alot of leads from craigs list but most are toilet leads. Meaning they are good to whipe my butt with, and nothing more. In my area craigs list is the domain of the unlicensed uninsured unemployed doing what ever they can to make a buck. But hey, I still keep my adds going since they are free.

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-Grumpy
Chicago Gutters Chicago Roofing

roofing for Jesus

Where do you get your mailing list?

Grumpy

infousa

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-Grumpy
Chicago Gutters Chicago Roofing

Bracciali

Try to consult any roofing contractors in your area.

Joyfully

Too many people think that a residential roofer is just someone to call when you have a roof repair that needs to be fixed. But I found out that a residential roofer can actually help people with so many other things besides a simple roof repair.
I called a residential roofer to find out what I need to do to take advantage of the great tax credits the Federal government is offering homeowners that remodel their homes with environmentally friendly materials; he didn't even stop to think about it. He immediately started to list all kinds of options.
I have an old flat roof home in Southern California and I never was able to use the space for much. My wife and kids would hang out up there and lie in the sun or grow a few vegetables in small planting trays, but that was it.
The residential roofer suggested something I had never even heard of: Green roofs. When he said green roofs I knew I had to look completely stupid because I had no idea what he was talking about.
Thanks.

Roof Ventilator

gtp1003

canvassing is the best my guy in a week his best was 50 leads. pay them per qualified lead and well eliminates bs on paying for garbage normally 25 dollars a lead thats good and off you go if you want my prequalifing way here it is. Now pre qualifying: This is from an actual customer I sold a roof from roofing.com.

Have you had a professional look at the home yet?
No This will 90% of the time let them know how many people they called, if its Monday set it up for both husband and wife to be there since there is a lot of info we all need to go over and I would like to make sure nothing is missed and everyone is on the same page with the value, quality and knowledge. Building value is the key this way price is just a number like I was talking about
If so what are you look for in a company?
Competitive price, workmanship, expertise This tells me 2 things he wants the job done cheap as possible but wants quality, they don’t go together like horsepower and fuel economy, so what I do in this situation you pound on what you know product know how and look around when you walk in the door and don’t look like your casing the joint just look for high priced items, if the house is full of shit then it’s a lost cause for the price you want, I will get more into this later down the email.
Have you thought of a budget of what you want to spend?
As I am just starting to get some bids, I just don’t know … I do know I need the inspected, small water stain in ceiling in upstairs bedroom Again this tells me to see them later at least 4 to 5 days later so you are the last guy through the door and when people do this they want to think about it so the post card they get the following day makes you stand out as long as your price is not 3k more than the middle bid.
What type of home are we talking about?
Approx 1100 SQ ft colonial (2 story) with attached double car garage This gives you several options, one you know what the hell you’re up against when you Google map the home. 2. You can do your home work and get a ballpark on price before you even step in the door. When you Google the house you will get close on pitch this way you can prepare to let them know what is needed to properly do the job and safely, Make damn sure if insurance is required in your state explain to them to well do a bit of research and call the insurance companies to ensure that the insurance is paid up to date and its not a ghost policy it also removes the dipshits that do not provide that in the folder.
Have you seen any types of shingles and what type are you interested in so I bring samples of the correct type and colors.
Exterior: first floor, red Brick first - 2 story white siding This way you bring the proper items you think will go with those colors and bring a couple of different colors and put them on the roof so they can see what it looks like, going the extra mile makes you stand out a lot.
What is your time frame for this project?
Now He is ready but don’t jump to bid the job we already learned he is going to call at least 2 to 3 other companies so having that 4 to 5 day window allows you to prepare and be the last guy oh one more thing it makes him think you’re in high demand and booked up pretty good so it tells him you must be good at what you do as a company in general.
Lastly do you need financing to help pay for it?
No This tell me he’s got money without a doubt the question is can you get it out of him at your price and that on you.
when are you thinking of me to come out and look at what needs to be done?
Some evening next week? This means he’s not really in a hurry to get the job done. Therefore he is either price shopping and that’s normal with this type of answer or he is getting a ton of leads and then you ask him straight out how many bids are you looking on getting, if he says any more than 4 tell him call me back when you get done playing games and are serious to have a quality job done by a company with 30 years experience with the owner on the roof everyday working like the other guys.

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If you have a question just ask. God bless

http://solutions4roofing.com/

Email drag70buickgs@comcast.net

Billy Luttrell

Posts like this are exactly the reason I browse the roofing forums, as far as lead generation and your own ability to sale, I have found this works great...

You do one job in a subdivision, Take several pictures for your website (mine is being built right now, and I am super excited about it.) On one of the full completed pictures of the front of the house from the ground, I take that picture and put it on a flyer, the flyer reads Company Name, address and phone number, followed by.. "We just put the finishing touches on another quality project at your neighbors house on 122 Elm Avenue, and invite you to drive by and take a look at our work. We are members of the Greater City Home Builders Association and maintain an " A " rating with the Better Business Bureau. We are licensed and fully insured for your protection!

Some of the services we offer are :
Full service roofing and repair.
Vinyl and composite siding.
Interior/exterior siding.
Decks, Additions, and privacy fences.
All Home Improvements!!

Estimates are free! We look forward to hearing from you!

something along those lines, I could post an actual one on here if needed, but that works wonders to be honest. I take one of my helpers with me and we go door to door putting the flyers on peoples doors. in a small 50 house subdivision I will get 10-12 calls and 3-4 contracts...on top of that with signs in the yard I will end up getting a few more calls and sales down the road.

Its free for the most part, gas, paper, ink, and a little time, and if youre on a tight budget, do the entire thing yourself instead of paying one of the low men on the totem pole to take a side of the street with you.

jimsonburg

Internet is best for getting more roofing jobs at your doorstep by promoting your service in various business directories and classified sites.