Social Media and Facebook
 
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Old 04-06-2010, 02:25 PM   #1
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Social Media and Facebook

We're starting a social media campaign for the company and it's hard to get people to be fans or followers in our industry. Does anyone out there have an effective social media campaign and if so, what do you guys think is the key to that success?

Thanks in advance for your help.

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Old 04-10-2010, 04:42 PM   #2
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Re: Social Media and Facebook

Quote:
Originally Posted by PDR View Post
Social Media is better for some industries than others. The roofing industry is something that most customers call in an emergency. I would look into advertising on Facebook versus concentrating on gaining more followers/fans. I would concentrate on Search Engine Marketing instead of social media. Advertising and increasing your ranking in Google/other search engines will give you more bang for your buck.
This was my thought - let's say a homeowner is looking to replace their roof...not necessarily an emergency. Before they throw down thousands of dollars, they're going to do their homework. I feel that social media can help the prospect feel more comfortable with the company. Let them get to know us on a personal level before they come in the office. Any validity to that?

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