Sales copy for my home page.

OUTLAW

Sometimes the "respected professional " just dont get it. Do they?

I've been reading some things on Contractor Talk about this. Seems the experts say that the copy should read more about the customer than about you.

Maybe something like "Is your roof ugly?, leaking? in need of repair? Who can you call that you can trust? Lefty has been repairing roofs in your neighborhood for since 1776. And other than the small crack that he put in the Liberty Bell, all of his customers have been happy. etc."

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http://www.ClarkRoofingAndSiding.com

user182

Sounds like you have a good handle on internet marketing. How many jobs did you get from your website last year?

user182

Now I understand, I know how you feel. I hate looking at a blank page and wondering how to get started.

Maybe this will help.

The Secret of Making Your Neighbors Jealous
Five Familiar Roof Troubles -- Which Do You Want To Overcome?
How I Got My Roof Fixed Right The First Time
A Challenge To Homeowners Who Would Never Dream Of Buying A Cheap Roof
Everywhere Homeowners Are Raving About This Amazing New Roof!
Six Types Of Homeowners -- Which Group Are You In?
Does Your Home’s Appearance Ever Embarrass You?
The Biggest Problems You’ll Have With Most Roofers…And How XYZ Overcomes Them All.
To People Who Want To Replace Their Roof -- But Don’t Know How To Get Started
Buy No Roof -- Until You’ve Seen This Sensation Of The Home Show
Can You Spot These 7 Common Contractor Sins?
Take This 5-Minute Test – And Find Out If You Need A New Roof
Nobody Should Be Allowed To Have Anything To Do With Contractors Until They’ve Read This Report At Least 7 Times
What Everybody Ought To Know About The Roofing Business
Free Report -- Tells You Twelve Secrets Of Contractors Hope You’ll Never Learn
The #1 Most Common Goof In Buying A New Roof
Roof Installations: Which Ones Actually Work...And Which Ones Are Guaranteed To Frustrate You, Cost A Fortune, And Leak Worse Than Your Old Roof
Three Fairy Tales You'll Hear From Roofers... Even Honest Ones
The 13 Biggest Mistakes You Could Make As A Homeowner
A Dozen Dirty Tricks Of Roofing Contractors. Some Are Totally Undetectable--Unless You Know What To Look For
5 Ways Even Good Contractors Steal From Clients
I Was Shocked And Embarrassed When I Found Out That Home Remodeling Was Labeled America's #1 Most Complained-About Industry
FREE Comprehensive Comparison Chart Allows You To Compare & Price Out Three Contractors... Without Talking To A Salesperson
I Have Created What I Consider To Be The Perfect, Designer-Friendly Flooring Showroom... Take 90 Seconds To See If You Agree
Four Critical Characteristics To Demand From Your Roofing Contractor... Does Yours Do These?
Never Accept A Home Improvement Contract That Contains These 5 Words
Make Sure Your Contractor Complies With These 17 Points From The 1997 “Code Of Ethics & Competency For Contractors”
Six Closely Guarded Secrets Of The Roofing Industry... Revealed At Last
Four Quick Questions Will Reveal A Contractors Operating Philosophy. Ask Them, And Save

Something You Probably Didn’t Know About Roofing Contractors.
What Roofing Contractors Don’t Want You To Know
What Nobody Ever Tells You About Roofing.
A Little Mistake That Cost A Homeowner $3,000
Advice To Homeowners That Want A Cheap Roof
When Roofers 'Cut Corners' This Is What They Do
When Roofers 'Bid Low' This Is What They Do
Who Ever Heard Of A Homeowner Saving Money -- And Enjoying Getting The Best Roof Possible At The Same Time?
Whose Fault Is It When Your New Roof Leaks?
Does Your Roof Have These Symptoms Of wearing Out?
Profits That Lie Hidden In Your Home
Percentage Of Roofers Who Certify Before The End Of The Program – Us: 96% Them: 21% (We’re A Little Bit Higher.)
They Laughed When I Started A Roofing Company -- But Who’s Laughing Now!
Is Your Roof Making Your House Look Bad? Take This Test And Find Out
Free To Our Clients--$295 To Others
Who Else Wants New Roof – Without The Hassle?
Do You Really Want The Lowest Bidding Roofer To Work On Your Million Dollar House?
How To Evaluate Your Roof In 5 Minutes
Protect Yourself From Being BURNED By IT Roofers Who Over-Represent Their Skill Level.
Men Who 'Know It All' Are Not Invited To Read This Page
Check The Kind Of Roof You Want
Here's A Quick Way To Pick A Roofing Contractor
If You Were Given $20,000 To Spend, Isn't This The Kind Of Roof You Would Install?
A Building Flaw That Can Cost You $10,000 In Resale Value If You Buy From The Wrong Builder.
How To Avoid Getting Ripped Off Without Spending A Lot Of Time
Own A Cheap Roof Already? Why Buy Another One!
The Best Color To Make Your Roof For Faster Sale
If Your Roofer Goofs, You Could Be Dead. How To Protect Yourself--Takes Just 3 Seconds
How To Stop A Roof Leak...Before It Happens
5 Overlooked Improvements That Improve Resale Value
The Most Common Maintenance Mistake (You're Probably Making It Now)
Wait Too Long To Replace Your Roof? Here's 4 Excuses That Work With Your Wife... And 3 That Don't
The 4 Grim Facts Of Life About Roofing: Don't Replace Yours Until You Know What They Are
What To Do For Aging Shingles: 2 Options That Beat The Socks Off A Repair Bills... Or Waiting Until Your Ceiling Falls In
Save Money By Knowing How Contractors Trick You Into Buying Higher Priced Items
The Cost Of Producing Quality Gutter Protection Has Fallen By 64% Over The Last Five Years... But Most Gutter Companies Are Still Clinging To And Charging 2001 Prices
Quality Roofing: Two Questions That Other Providers Hope You'll Never Ask Them
Out Of 3537 Roofing Companies Near Detroit, Only SIX Can Prove They’ve Been IN Business Long Enough To Honor A 15 Year Warranty
Innovative Roofing System Makes Roofs “Last Longer”
There’s 2 Ways To Buy Your New Roof: From A Real Roofing Contractor, Or From Marketing Company... Disguised As A Contractor
There’s Two “Schools Of Thought” When Buying New Roof: One Costs You Four Times As Much As The Other…For Inferior Results. Which Do You Prefer?
There Are 3348 Roofing Contractors Within 20 Miles of Detroit...But Only One of Them Was Specifically Designed and Equipped To Cater To The Unique Needs Of Homeowners
The Only Thing We’ve Left Off (Product) Is The Ridiculous Price
If You’re Planning On Spending $8,500 On A New Roof And Gutters, I’ll Provide You With A New Roof, Gutters And Gutter Protection For The Same Price
How Much Should You Pay For A Good Roof?
The Big Hairy Secret That Big-Name Roofing Companies Don’t Want You To Know About Their Quality Control System (Hint: They Don’t Have A System)

Do you still think you can afford to be without a roof inspection?
Are you just guessing when you say, "My Roof is Fine"?
"Roofing Problems can be foreseen from days to months in advance – and prevented

Ed the Roofer

Thats a mighty lengthy list Jack.

Is that your idea center for future articles or titles from some other source out there?

Ed

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Just Wait A Minute, I Will Be Right Back With A Link For That.
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

user182

These are some headlines to help you get past writers block.

You can change it, add to it or ignore it, whatever you want to do.

Just trying to create some symbiosis.

Slyfox

I average a dozen calls / emails a month from my area, atleast that many more from outside of my area. "average 70 unique hits weekly"
The majority of which are for repairs or inspections.
If you consider repairs and inspections jobs, I got 48 through my website last year.
If your only talking full roofs,
I estimated 13 and did 8.
I also referred 15 re-roof estimates off to 3 different other roofers here in my area because I didn't have time 'manpower' to do them.

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Grumpy

I agree and disagree. Let me explain. A website is something that just about anyone can do, but not everyone.

Not everyone has the technical saavy to maintain a site, the artistic imagination to design a beautiful and easily navigated site, and the knack for marketing to get it top listed organically.

You don't have to be a web designer to design a great looking, well functioning, and top ranked site. It is something numerous roofers we know have accomplished. But we also both know numerous roofers that would be lost even registering the domain name or getting setup with a web hosting company.

For examply my wife can barely draw stick figures, she'd be lost designing a site that wouldn't make people laugh and click the back button. She'd be a good candidate to pay someone should she ever need a website. However just like anyone, her talents are differnt than mine, and I can't do half the things she has accomplished. It's just a matter of the particular person's skill set and comfort level.


Personally I "can" and have built my own websites but I am at the point where time resitrcs me from doing more and I'll have to pay a person to take care of my punch list of miscellaneous improvements.

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-Grumpy
Chicago Gutters Chicago Roofing

Slyfox

I see what your saying, but the people who can't do their own for what ever reason wouldn't be participating in a conversation here about doing their own, thus just the fact that Lefty was asking suggest he is capable and I was directing my answer / repsonse to a person/s such as he.

I wasn't trying to say anyone could.

I set down with a GC here in my area in 2007, walked him through setting up a website, showed him how to use the system I use on my website, and walked him through a few html codes that he can use that alowws you to skip certain steps and enter links etc., alot faster.
This guy is a college grad, been a licensed gc for 7 years, builds multi million dollar customised homes and still told me, fook this, I'll let blah blah do it for me.

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roofpro350

Sounds like everyone is getting a little testy. Maybe it's the economy or the fact that the industry is getting tighter. Help your neighbor out, it will come back in spades.

Grumpy

I agree help your colleagues out, and in turn they or someone else will help you. Symbiosis, as I said.

However, who says there is anything wrong with the economy?

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-Grumpy
Chicago Gutters Chicago Roofing