Maybe you should lower your price.

 
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Old 07-20-2009, 07:55 PM   #21
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Re: Maybe you should lower your price.


the no one skill a roofing contractor needs over and beyond performing quality work and customer satisfaction. is getting the right price. not getting the right price is the root of most evil in the roofing bussness. many roofing contractors do not have financial literacy. thay do not how to calculate the right price and determine what returns to expect from there investment. many contractors price their work based on the so called going rate. the going rate throughout most of the united states is 30 percent lower than the actual rate a roofing contractor needs to build a viable business, the sell price must be based on the cost to perform the work and the companys profit expectations, not on some phantom going rate. the so called going rate has been proven by many roofing contractors to be the going broke or going out of business rate. unprofitable roofing contractors that are short on leads are afraid of losing jobs often compete against themselves and drop their price to what thay think is the winning price.

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Old 07-20-2009, 08:11 PM   #22
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Re: Maybe you should lower your price.


I have to leave for a while, because a customer who I gave a proposal to on April 8th just called and wants to go ahead with the project with whatever price increases came into play since that time.

It's not a real big one so there is no intent of boasting about it, but I sure am glad that they remembered me and my presentation from 4 1/2 months ago.

I sure hope this discussion continues, so I can catch up when I get back.

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Old 07-20-2009, 09:22 PM   #23
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Re: Maybe you should lower your price.


the profitable roofing controctor have a process for becoming the prospects roofing consultant not just a roofing contractor providing shingles. some contractors typically bid the lowest cost shingle because thay believe customer buys price and low price wins the job, the consultant provides the prospect with questions that help the prospect define 1 the scope of work 2 specifications and 3 contractor slection criteria , instead of focusing solely on price. as roofing contractors we dont know what we dont know so when it comes to pricing in many cases the blind leading the blind.
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Old 07-21-2009, 08:39 AM   #24
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Re: Maybe you should lower your price.


We jumped from 3 pages down to 2 pages. Obviously some posts were removed.
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Old 07-21-2009, 11:01 AM   #25
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Re: Maybe you should lower your price.


Quote:
Originally Posted by Grumpy View Post
We jumped from 3 pages down to 2 pages. Obviously some posts were removed.
It looks like Jack wasn't getting the "Reciprocity" that he felt he was entitled to, so he took his bat and ball and doesn't want to play with us anymore.

So, he went back to all of his posts and deleted them all, except for leaving a one liner in the original post.

That was a totally classless move on his part, in my opinion. Too bad, because I really liked the guy when I met him at a seminar a few years ago and shared a lot of my personally made marketing pieces with him, without demanding reciprocity, although that is how things should eventually work out from contractors forming alliances and each sharing their methods with each other, especially in non-competitive markets.

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Last edited by Ed the Roofer; 07-21-2009 at 12:13 PM.
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Old 07-21-2009, 11:41 AM   #26
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Re: Maybe you should lower your price.


Seems like Jack was just looking for some one to pat him on the back. Some one to tell him he's right. Very classless for him to remove his posts.
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Old 07-21-2009, 11:46 AM   #27
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Re: Maybe you should lower your price.


Grumpy,

I think your more of the salesman than you give yourself credit for.

You said that you allow your prospects to tell you how they want to be sold. That is good salesmanship. I'm sure that when your done with presentation, you ask for the job. That is good closing.

Lets hear it for "Grumpy the Closer"
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Old 07-21-2009, 12:08 PM   #28
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Re: Maybe you should lower your price.


This thread was not making sense without the point-counterpoint comments, so they have been restored.

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Old 07-21-2009, 04:46 PM   #29
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Re: Maybe you should lower your price.


Outlaw I do not ask for the sale at all ever. I ask the customer what they want me to do next. They will tell you if they are ready to buy with that one question. If they are not, I either didn't address what they were looking for or they simply are not ready to buy yet. In either case, I allow them to control the presentation/conversation within reason. I've no problem mailing or emailing proposals, infact most of my work is sold on the follow up, very very little is actually sold on the first sitting.
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Old 07-21-2009, 04:57 PM   #30
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Re: Maybe you should lower your price.


A lot of times lately that I think that I should qualify my leads and I get the felling that "I gonna waste my time with this one", that they buy no questions asked... and the ones that should be sure things ain't... I never pass up any call, even if I know they are price shopping I still show up and give them my best attempt.

I was at a leak repair last week and showed up a bit early. As I walked to the door 2 roofers I've known for a while came out. I politely excused myself and stepped back so I didn't interfere. Before I got back to my truck they came out and said "You can have it", tile valley leak on an old house. They didn't even quote a price. I looked at it and quoted a bit high cause both sides had to come out and it was mop down and patty set tile and it always rips.... but I offered an alternative to the repair and for a few grand more a complete new roof. They loved the idea and I told them I could do a bubblegum repair to slow the water down and that the ceiling was already shoot to save up for a few extra weeks and get the whole thing done... then I found out it is a historic house (Bill Frances old house where NASCAR was formed) and the city's going to pay half. They are going to end up with a new roof for less than a repair could be done.

How long does it really take to show up and see for yourself instead of qualifying and going after the low hanging fruit.... I'll turn all those jobs that others don't show up on into something, if only good future leads...
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