Co-Op Advertising

ARoofersRealBoss

Has anyone done co-op adveritsing with any roofing distributors? I know Elk has a program but just curious if anyones done it.

Ed the Roofer

You have to check in with each one as all of their programs have different requirements and you also can only feature one product line in the ad, if they do a small co-pay.

You might consider finding a related trade person, like if you do not do siding or windows, then make a liason with that other contractor for splitting mailing costs for fliers and/or post cards.

What is your targeted market?

The realtors or property managers or residential home owners or commercial building owners?

Ed

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Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

ARoofersRealBoss

That's a good idea about teaming up with the other trades. We're going to target the realtor/property management companies and residental home owners.

Ed the Roofer

Now, since you find a new network, make sure that every time you do an estimate, you leave a couple of fliers for the other contractors and they must do the same for your company.

Also, you can split the cost of hiring a canvassing team to flood market certain targeted neighborhoods and reap the results for each of your trades.

Ed

__________________
Just Wait A Minute, I Will Be Right Back With A Link For That.
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

OUTLAW

We receive a ton of co-op from both our supplier and the manufactor. I thinkit adds up to like 12k a year. You gotta ask. And then you gotta tell them that someone else is prepared to do better.

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Ed the Roofer

Which manufacturers provide the best incentives for you?

Ed

__________________
Just Wait A Minute, I Will Be Right Back With A Link For That.
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

OUTLAW

Certainteed does

We do alot with their stuff. I have one builder that specifies CT and that helps get the numbers up. We do his roofing and siding.

With my suppier it is basically a deal where they will design and print stuff like postcards, folders, you-name -it. Up to a certain dollar value.

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