GAF Shingle Designer

 
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Old 06-23-2009, 02:18 PM   #21
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Re: GAF Shingle Designer


I wonder how difficult that would be to accomplish Ed. I'm sure where there is a will there is a way, but I bet it'd take some major re-tooling of their facilities. Although it's a great idea in theory.

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Old 06-23-2009, 03:50 PM   #22
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Re: GAF Shingle Designer


Thickness has not been something I have focused on to market one shingle vs. another. Most clients are concerned with cost, appearance, and warranty. Not necessarily in that order. If you made a Camelot that weighed 260 vs. 460 lbs and both looked the same and had the same warranty coverage, they would pick the 260 all day long because it would cost less. If a Slateline can be given the same 130mph, 50yr non-prorated warranty as the Camelot at its current weight, I am sure GAF can give that same warranty to the lighter version of a Camelot. We both know that there is no way the Slateline will out perform the Camelot even though their warranty is the same.

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Old 06-23-2009, 10:39 PM   #23
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Re: GAF Shingle Designer


Slate line used to be a 40 year shingle. I was shocked when I saw it upgraded to lifetime.

Around here, Chicago, people don't care as much about wind reistance since we seldom get winds above 70.
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Old 06-24-2009, 08:24 AM   #24
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Re: GAF Shingle Designer


Quote:
Originally Posted by Ed the Roofer View Post
Increase the thickness of the bottom butt end and taper the rest of the shingle to a standard weight thickness and you will have increased the thick optical illusion affect that the higher end shingles are going for, without adding substantially to the weight of the product, similar to the taper of an actual cedar shake.

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It's a very good idea, but very difficult to do. We have tinkered with something simular. The entire industry as always tried to achieve thickness, without adding weight. Not sure if you guys have ever seem the shingles with foamed beads on the back - probably 15 years ago.
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Old 06-24-2009, 08:28 AM   #25
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Re: GAF Shingle Designer


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Originally Posted by FLRoofPro View Post
Thickness has not been something I have focused on to market one shingle vs. another. Most clients are concerned with cost, appearance, and warranty. Not necessarily in that order. If you made a Camelot that weighed 260 vs. 460 lbs and both looked the same and had the same warranty coverage, they would pick the 260 all day long because it would cost less. If a Slateline can be given the same 130mph, 50yr non-prorated warranty as the Camelot at its current weight, I am sure GAF can give that same warranty to the lighter version of a Camelot. We both know that there is no way the Slateline will out perform the Camelot even though their warranty is the same.
Warrentees are based on fabric weight - not shingle weight. Camelot is very heavry because the amount of fabric it takes to make the product. Since Slateline is a strip (single layer) the fabric is built up.

Would homeoweners pick the 260lbs Camelot, which costs less, but only gives 30-year warranty and 110 mph coverage?
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Old 06-24-2009, 12:06 PM   #26
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Re: GAF Shingle Designer


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Would homeoweners pick the 260lbs Camelot, which costs less, but only gives 30-year warranty and 110 mph coverage?
I think a good many would choose it over traditional Timberlines if it complimented the architecture of their home. There is a lot of interest in designer shingles to enhance the home's appearance. Their interest usually wains when they see the cost difference from typical 30yr archs. If you came up with a designer line that was cost competitive with 30yr archs, you would likely have supply problems from having to re-tool the production cycles to meet the demand.
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Old 06-24-2009, 12:11 PM   #27
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Re: GAF Shingle Designer


TomRod,

Do you have any update for the other thread topic regarding prototypes and non-disclosure agreements for invention ideas?

Please respond in that thread.

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Old 06-24-2009, 03:00 PM   #28
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Re: GAF Shingle Designer


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Would homeoweners pick the 260lbs Camelot, which costs less, but only gives 30-year warranty and 110 mph coverage?
I think so, if it looks similiar to the real camelot, I think so.

I'm not sure about the 30 year thing though, you may have to call it a 40... and let's be real there's no way that shingle is going to be on the roof in 40 years... but for perception's sake they have to think they are getting a better shingle for the extra dollars. They can't just be thinking they are getting a fancy looking shingle, while that will appeal to some people.
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