How to get sales.

Mr Sales

Grumpy, you have been very helpful so far and I very much appreciate the advice.

However I am curious, analytics asside since that is just tracking, how are you getting 3-4 leads a day from the interned without Pay Per Click. Our web site has similar tracking as your's does it sounds like, and I use analytics as well, but I am curious because it sounds like you have another method. Is it just being high up in the organic search or something else perhaps?

Thanks

Grumpy

High up in organic searches for many many key words is the key. Content and backlinks is the answer to the question of how to get high organic ranking.

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-Grumpy
Chicago Gutters Chicago Roofing

PTROOFING

In my 11yrs in business, Ive tried everything from billboards, to little league baseball, to internet etc. The yellow pages work 24/7 for those who dont know who to call. I also give every customer who referrs us and we get the job, a $50.00 Visa gift card. And I always send holiday cards to those who we put roofs on that year. I have no high tech sales pitch. Just be honest, ask what they want, and ALWAYS LOOK THEM IN THE EYE WHEN TALKING TO THEM. Be confident but not cocky. Dont talk bad about other companies, just say you are not familiar with thier roofing. As another poster stated, get on the roof with the crew, learn whats going on, find out what products they are installing and research those products online. Always send a computer printed copy of your contract and try to get it mailed the same day. I always call with a verbal the same day and let them know that for thier documents, a copy of contract has been sent. I never pressure anyone to sign today! I tell them if it were me looking for bids, that I too would get 3 bids. BE HONEST, CALM, LOOK THEM IN THE EYE, SEND A PROFESSIONAL CONTRACT (NO SCRIBBLED HAND WRITTEN CONTRACT) YOU CAN CALL THEM IN AN HOUR WITH A VERBAL TO LET THEM KNOW THE COST. Works best for me.

Grumpy

I will never ever give a ball park and never ever give a verbal because then all they know is the price. New roof = $7,000. However when they get my proposal it can easily be 2 pages with details and the price.

That's just my policy. If they are in a hurry I can email or fax them, or come back for a follow up visit with proposal in hand.

__________________
-Grumpy
Chicago Gutters Chicago Roofing

PTROOFING

I only call with a verbal AFTER I figure out and print quote, just so the homeowner knows. I always send printed copies to them afterwards, 1 for thier records, and 1 to send back to me to schedule the work. I NEVER, EVER give a ballpark figure when I am measuring.